For success in cold email marketing, you need to check if the email list is valid or not. The process affects the open rate, but even builds the sender’s reputation. If you ignore checking the email address validity before sending then you are exposed to email deliverability issues. The reasons for email address verification before sending are better email deliverability and preventing damaging domain reputation.
What are spam traps?
Spam trap includes the email addresses of users on the sender’s list. The addresses were added by the sender without the user’s permission. It is well-intentioned, but the trap does not detect bad senders, but marketers who are not adhering to good email list procurement and management practices. It can make senders end up on a public blacklist. It also means if you start an email blast campaign before verification, it will trigger a high bounce rate. A high bounce rate means your credibility on search engines will dwindle and ultimately, you can get banned.
Why is bounce rate important?
Email bounce occurs when the recipient’s mail server is rejected and sent back to the sender. In simple terms, your message gets bounced back when it is sent to an invalid or non-existing email address. The tolerable bounce rate for email outreach is under 5%.
- Soft email bounce – Soft bounce means the email successfully landed in the recipient’s mail server, but rebounded undelivered before reaching the inbox. There are multiple reasons – the message was large, the message does not fulfill the recipient’s server protocols, the mailbox was full, or the server was down temporarily.
- Hard email bounce – It occurs when the email is rejected permanently because the address does not exist or is invalid. There are several reasons like an outdated domain, wrong syntax, or a spam trap.
A soft bounce is okay but hard bounce consequences can be bad for your email outreach campaign. If you send unverified emails in a blast of hundreds then it grabs Google’s attention. They identify this as spamming behavior and can penalize your account. Acting like a spammer also means you are responsible for reputation damage. It is sensible to use a valid email checker Pro.
How to verify with the email checker tool?
Integrate the email checker tool with cold email software to enjoy a smooth experience. You will not need to upload the email list separately. For email validation, the tools conduct –
- Syntax check – Sometimes, the mail addresses have a missing dot, or @or domain extensions are improperly mentioned. The tool checks the address to ensure it is correctly spelled.
- Domain check – The email address and the domain is checked to ensure it is valid.
- Email ping – Messages are emailed to the receiver’s server for confirmation whether the address exists on it and is active or not.
An advanced email validation service provider makes use of advanced tools to check syntax all the time. Their system implements multi-layer testing, artificial intelligence, and complex algorithms to detect upsetting email addresses in real time.
The email validation service providers use the data to forecast the possibility that an email will rebound as a hard bounce. If the email address seems doubtful then it is quarantined for review. The system even corrects syntax errors or allows the marketer to remove or approve the doubtful email in the list.