It should not be a confusing game selling gold. Provide transparent pricing & clear answers & quick payment to what matters most to people Find out from this guide, written in simple English, the process behind it, and how easily gold can be sold by everyday sell with the London Gold Centre.
Factors that Truly Determine the Pricing of Your Gold
Gold does not have its price based on the way it looks. It is priced by facts.
All valuations rest on three pillars:
- How pure the gold is
- How much it weighs
- In reference to the actual selling day; the live price of gold on that day
These are the basics and once you realize these other things fall into place.
- How to Test Your Gold − Test for Gold Purity
Karat is a scale used to determine the purity of gold.
In the UK, these include:
- 24ct − pure gold
- 22ct − common in gold coins
- 18ct − popular jewellery
- 9ct − lower-purity jewellery
Or even more gold of course, because more gold is more gold. That also means higher value. If a hallmark is absent or worn off, it needs to be tested. The computerised pricing system of the London Gold Centre obtains correct information because it checks purity properly.
- Correctly Measure Out the Gold
Gold is not sold according to what the item is but their weights.
Only the gold counts. The stones and non-golden components are separated. The rest of the gold is counted through gram. This is why weighing clarity matters.
They weigh them in front of you, with trade scales, at London Gold Centre. You see the numbers yourself. Nothing is hidden.
- Check Live Gold Price
The prices of gold get frequently updated. The price today, however, may not look like the price yesterday.
Use of old figures would not be a recommendation technique by good buyers using live market prices. Every offer by London Gold Centre is done on the actual gold price in GBP. It saves sellers from old or low valuations.
- Every Valuation Can Be Boiled Down to a Simple Formula
Gold pricing can be summed up in one simple equation:
Age × Purity × Price of gold in real time
You need to be wary of anyone who is unable to explain their offer in this manner. Fair deals should always be clearly understood.
Difference in Treatment of Coins and Jewels
Not every of the gold is simply not that valuable.
Sovereigns and Britannias, for instance, tend to fetch a better price per ounce since they are recognised as gold coins. They are easy to resell. Other than the resale value which the ornament may carry due to some other properties, the jewellery is generally priced by gold that is present in it.
It helps to split coins out from junk in order to raise your total return. Before the seller sells with London Gold Centre, they understand the differences.
Why You Should Trust Your Gold Buyer
A reliable gold buyer will:
- Test purity openly
- Weigh gold in front of you
- Use live prices
- Pay the same day
So, say the London Gold Centre for getting stuff done. That is why we aim at making the process white and breezy.
Final Thoughts
Selling gold should be simple. With clear explanations of purity, weight, and live pricing, surprises are rare. London Gold Centre offers sellers a consumer-first, fully transparent service that means they can come away feeling confident, well-informed, and fairly paid − without confusion or pressure.

